Introducing Willowbridge Community Services
Family Counselling Centre of Brant Rebrands to Willowbridge Community Services
For over 100 years our agency has been empowering, strengthening, and building with the community. Throughout our long history, we have watched the needs of that community evolve and change. Our agency has evolved and changed alongside it, extending our circle of care to new regions, innovating new programs, and focusing on increasingly diverse populations.
As of September 24th, 2020, we have evolved yet again. The former Family Counselling Centre of Brant has become Willowbridge Community Services in order to better reflect our community and organization. We have expanded to include Brantford, Brant, Hamilton, Niagara, Six Nations of the Grand River, Missisaugas of the Credit First Nation, and Haldimand-Norfolk. We offer counselling, developmental services, and financial empowerment to all those in need. We bring change to life. We are Willowbridge.
Why Willowbridge?
Through the process of rebranding, we have learned that Willowbridge Community Services is not only a name and brand, it is a vision for the future. It is a vision for an agency that is safe and welcoming to everyone. It is a promise to continue to work towards relevant, accessible, responsive community services.
We chose the name Willowbridge because we are rooted in support for the community. The willow tree has a long history of uses in medicine, spirituality and cultural traditions. Willows promote healing, symbolize resilience, and can provide sanctuary from the elements.
We also identify with the image of bridges, which are safe, supported and elevated. We hope to act as a bridge to meaningful relationships, celebration, and belonging together in partnership with the community.
New Name. New Look. Still Here For You
The name change was just the start of our rebranding process. Over the past twelve months, we have worked to build a new look that matches our name. Rebranding to Willowbridge Community Services has meant a new logo, new website, and all new communications products.
While we have made changes to our name and look, Willowbridge Community Services continues to be driven by the same mission vision and values.
“Our commitment to you remains unchanged”, says Leslie Josling, Executive Director. “I want to thank our community and those we support for helping us reimagine our future and our brand. I am so excited to continue working with you to make Willowbridge and our community safe, welcoming, and supportive.”
For more information on Willowbridge Community Services, please explore our website or contact us.